Commercialization Blogs

08|04|26

From Outputs to Outcomes: Mike Guarino on the Future of Commercialization

What does it take to be a true "category of one" in today's rapidly evolving healthcare landscape? In this Fierce Pharma interview, EVERSANA INTOUCH CEO Mike Guarino discusses the shift from outputs to outcomes, the growing role of AI in commercialization, and why the competitive advantage isn't data alone, but the stories it helps brands tell. Watch the interview excerpt to hear his perspective on the future of healthcare commercialization.

07|29|26

Omnideployment: The Future of Pharmaceutical Commercialization

Discover how omnideployment is helping pharmaceutical organizations connect digital engagement, AI-powered content and field execution to drive smarter HCP interactions, stronger engagement and better outcomes.

01|20|22

A SpaceX Philosophy to Launching in Pharma

What's rocket science got to do with cost-effective pharma product launches? The experts at EVERSANA have the answers. Read on and then get the complete white paper, which features 10 real-world examples of how NOT to launch.