COVID-19 POV Blogs


Urgency at SXSW: Innovate at the Speed of the Pandemic

Inequity, tech burnout, a year of isolation – the pandemic has taken a toll on each of us. Learn more about how healthcare brands can ease these burdens and move forward successfully in this changed world.


What Matters Most: The Trends That Will Shape Pharma Marketing in 2021

Each year, Intouch creates a “what to watch for” POV to help pharma marketers prepare for the coming year. Here, we explore 5 interrelated aspects of the pandemic’s effects, predict how they will continue to play out in 2021, and recommend how to grow and benefit from them.


What Web Search Can Teach Pharma During the Pandemic

How will COVID-19 affect pharma, and what can pharma marketers do to stay top of mind, while also providing the help searchers need in this uncertain time? Read on to find out.


Impact of COVID-19 on Brand Planning

COVID-19 is accelerating and amplifying healthcare trends, plus creating entirely new ones. In this Intouch POV, we provide strategic and tactical thought-starters for pharma marketers to effectively plan for 2021.


COVID-19 and Its Impact on Market Access (Payers and Organized Providers)

The COVID-19 pandemic has created new opportunities for pharmaceutical manufacturers to enhance their existing payer relationships while also delivering for HCPs and patients faced with navigating their new access and reimbursement realities.


Impact of COVID-19 on Clinical Trials

New guidance from the FDA and EMA has opened the door to clinical trial protocol flexibility in order to maintain the integrity of the research currently underway. This Intouch POV looks at the challenges & opportunities for pharma marketers.


COVID-19 and Its Impact on Patient Support Programs

COVID-19 has upended our healthcare system and thrust pharmaceutical product patient support programs onto the front lines of treatment management. Pharmaceutical companies have the opportunity to demonstrate their commitment to patients and HCPs by ensuring that clear and relevant information is easily available.


Impact of COVID-19 on Medical Conferences and Live Events

The COVID-19 pandemic is a powerful trigger that will change human behaviors and accelerate adoption of new methods of scientific information-sharing among medical professionals, powered by technology and virtual forms of collaboration. This POV looks at the challenges and opportunities when navigating this new world.


Coronavirus (COVID-19) and Its Effect on Pharmaceutical Marketing and Sales

Due to COVID-19 and its impact on people and health systems, pharmaceutical marketers will be seeking new ways to engage with their customers. This POV will address those challenges and also elaborate on the opportunities pharma marketers have to help their healthcare customers, as well as patients, and build relationships with both audiences for the future, once this health crisis has passed.