iOS 15 Update: Mail Privacy Protection
How will pharma marketers continue to deliver ethical, quality email experiences and personalization when Apple's update hits? Read our POV to find out.
Intouchers Win Big in the Hedera20 Hackathon
The pandemic couldn't stop a group of Intouchers who banded together (apart) to compete in Hedera20, a global, virtual hackathon. They created HumanKind, an app that encourages and rewards acts of kindness.
Next-Gen Networks: What 5G Means for Pharma
This POV from senior innovation manager Andrew Grojean outlines what 5G is, why industries are rushing to adopt the next-gen tech, and discuss implications for pharma and healthcare brands.
How Railroads Changed Healthcare – And Why It’s Happening Again
Who Knew? Did you know that health insurance as we know it in the US comes from … railroads? When the transcontinental railroads were being built in the 1860s, battling their way through the mountains one John-Henry-driven peg at a time, their owners were battling another problem – keeping workers healthy. Building and working on […]
Brave New World, Brave New Metrics: Why Engagement Analytics Matter in Value-Based Care
EXECUTIVE SUMMARYA good product alone doesn’t always guarantee success. Today, marketers need to understand that successfully engaging with customers means providing helpful information, even if it doesn’t result in an immediate sale. This is true whether you’re offering consumer-packaged goods in retail stores or a new treatment option for healthcare professionals. Value-based care has been […]
CES 2017 Digital Health Roundup
EXECUTIVE SUMMARYThe Consumer Electronics Show (CES) is largely considered the mecca of new consumer technology. Billed as “the world’s meeting place,” it represents the hope for the future when it comes to how consumers will interact with technology and, by extension, brands. In addition to the smarthome appliances, autonomous vehicles and plethora of robots making […]
What Pharma Needs to Know to Connect With Millennials
EXECUTIVE SUMMARYThe Millennial generation is now the largest generation in the United States, and it’s changing the face of healthcare. Physicians are no longer considered the sole fountains of knowledge, and tech-savvy young adults are taking the lead when it comes to personal health and well-being, researching alternative solutions to the traditional model and using […]
iOS 10 Updates: How Do They Affect Email?
EXECUTIVE SUMMARY In September, Apple released iOS 10, its operating system update for iPhone, iPad and iPod touch. This update changes the way users interact with email on their native mail app. In addition to allowing users to delete the native mail app entirely, iOS 10 new features now include a block-images option; the removal […]
With CareKit, Apple Moves Health Closer to The Quantified Self Movement
EXECUTIVE SUMMARY This week, Apple pushed further into the intersection of healthcare and technology with its latest health-related app framework, CareKit. Dubbed by some as Apple’s “most ambitious health product yet,” CareKit is a software framework focused on giving users the ability to construct, manage, track and share information about their health. It’s an extension of Apple’s ResearchKit, the […]
The Next-Gen DSA: Customized, Simplified, Relevant
EXECUTIVE SUMMARYIntouch Solutions was at the forefront when iPads first hit the field and reps delivered their first digital sales aids in 2010. Since then, we have accumulated reams of quantitative data and gathered feedback from hundreds of reps and physicians on the use of digital sales aids in pharma detailing. Although the iPad is no […]