POV Blogs

09|24|25

Finding the Unfindable: The Artful Ingenuity of AI-Powered Patient Finding

Millions of patients remain undiagnosed or unaware of effective treatments — delaying care and leaving brands with untapped opportunity. Traditional approaches often fall short, but AI-powered patient-finding is changing the game. Our latest POV explores how a strategic combination of diverse data, cross-disciplinary clinical expertise, and advanced AI tools — what we call Artful Ingenuity […]

08|28|25

Marketing in the Age of Uncertainty: Preparing for a Post-DTC World

As proposed legislation threatens to ban direct-to-consumer (DTC) pharmaceutical advertising, our experts offer a timely perspective on how pharma marketers can navigate this evolving landscape. In an era defined by regulatory uncertainty and shifting patient expectations, this POV outlines actionable strategies to stay compliant, connected and competitive. Download the POV to discover how marketers can lead the next chapter of healthcare engagement with agility and purpose.

03|20|25

SXSW 2025: A Mandate, A Path, A Tool

At SXSW 2025, we heard loud and clear: Pharma marketers are facing the biggest challenge of our careers. But it's also the most rewarding challenge, and one that has sharpened our superpowers. In this POV, we discuss how we can harness these opportunities to navigate the challenges ahead.

03|18|25

The Digital Determinants of Health: Shaping the Future of Well-Being

Download the POV, The Digital Determinants of Health, to discover how understanding digital determinants of health can transform pharmaceutical strategies and drive business success.

03|13|25

AI With A Human Touch: Ensuring Authenticity in AI Marketing

In this POV, Morgan Hartzell, VP, Client Services, explores several key strategies to ensure marketing remains genuine and trustworthy, while still leveraging the benefits of AI technology.

11|18|24

What Matters Most: The Three Trends That Will Change Pharma Marketing in 2025

This year’s EVERSANA INTOUCH trends forecast spotlights three powerful, digitally driven forces—applied AI, direct-to-patient models, and globalization—reshaping pharma marketing, with expert insights and recommendations to help you succeed in 2025 and beyond.

10|07|24

How AI Makes the Voice of the Consumer Louder

Artificial intelligence is revolutionizing the way companies make marketing decisions. John Kenny, EVP and Head of Strategic Planning, delves into the innovative use of AI-powered personas to keep the customer’s perspective central in marketing strategies.

08|28|24

Content Velocity: Mastering the Three Pillars of Success

Content velocity – getting more relevant, personalized content to more of your audience faster – is a goal for all life science marketers, but it’s a concept rife with misconceptions. One common mistake is thinking it’s just about making more content faster. Another error is thinking it’s simply a matter of plugging in a single […]

07|15|24

Next Generation Brand Planning: Fueling Brand Plan Efficiency Through Seamless Integration

Streamline annual brand planning processes, overcome complexity, and navigate data overload and cross-functional silos. Download the POV to learn how to enhance brand planning with seven operational pillars.

07|11|24

5 Key Trends Shaping Healthcare and the Customer Experience

Brand planning in the pharmaceutical industry is a complex and strategic endeavor, involving numerous stakeholders to develop an effective road map for the upcoming year. This process is essential for maximizing a brand’s potential in a competitive market, yet it can often be challenging and overwhelming. However, with the right insights and strategies, it doesn’t have to be.