Promotional Peer-to-Peer Engagement Blogs


Modern MedComms: Translating Science into Engagement (for Today’s HCP)

Digital tech and the medical landscape have both changed enormously in recent years. As a result, so too has pharma marketing. But unfortunately, too many medical communications efforts still rely on the 20th century, and as a result, fail to make an impact on brands. Medical communications (MedComms), or promotional peer-to-peer education, is an essential […]