Search Blogs

12|09|21

Be What They Want / Be What They Need: The Overlap of SEO and Content Strategy

The most perfect content in the world is worthless when your target audience doesn’t see it. How do you make sure it’s found? Intouch experts have the answers.

11|30|21

Google’s 2021 Title Shakeup Part 2: Our SERP Title Analysis Study

Intouch’s SEO team looked at the recent changes from Google and how they affect pharma brands. Read on for their key observations and recommendations in part 2 of 2 posts on this important search update.

11|18|21

What Does Google’s Move to Responsive Search Ads for Paid Search Mean for Pharma?

Next year, RSAs will be the only text ad format that can be created or edited in standard paid search campaigns. Find out how your brand might be affected.

11|17|21

Google’s 2021 Title Shakeup Part 1: What Pharma Marketers Should Know

Intouch’s SEO team looked at the recent changes from Google and how they affect pharma brands. Read on for their key observations in part 1 of 2 posts on this important search update.

10|26|21

The E-A-T of Disease Awareness and Why Brands Need to Get It Right

Non-branded patient and HCP disease awareness websites present unique challenges when it comes to establishing expertise, authoritativeness, and trustworthiness. Learn how to give your sites a leg up.

07|22|21

What’s Happening With Google Ad Changes?

Google recently held its first Marketing Livestream in two years, showcasing the latest features for Google Ads. Here’s what pharma marketers need to know, including an update from Google just announced today.

06|21|21

Google’s New MUM Technology Enables More Contextual Responses

For consumers, MUM means Google will soon provide much more value. Read on to find out why brands should care about this game-changing evolution in search.

06|08|21

Google’s Core Web Vitals Update: Is Your Brand Ready?

Find out what Intouch is doing to help clients prepare for the latest algorithm change, which could affect site ranking, plus user and page experience.

05|03|21

Voice Answers: Innovating in SEO With AnswerVox®

To date, 19M consumers have used voice search to locate health-related information. That number is expected to grow. Are voice assistants correctly representing your brands and indications? Learn how Intouch can help you find out.

06|10|20

Google Doubles Down on UX With Latest Algorithm Announcement

Is your brand ready for Google’s algorithm update that measures user experience? Read on to learn more.