SEO Blogs
06|02|25
2025 Pharma Generative Search Report
Generative AI has rapidly reshaped the pharma landscape, embedding itself into nearly every digital tool we use. With platforms like Google’s AI Overviews and ChatGPT redefining search, pharma marketers must rethink how they reach and engage audiences in this evolving ecosystem. Our innovative SEO team conducted a comprehensive analysis within the pharma industry. Download the report to see our findings.
05|07|25
2025 and Beyond: Generative Search Predictions
In 2024 and 2025, the search landscape has seen massive evolutions through the introduction of artificial intelligence (AI) and generative search. EVERSANA INTOUCH’s innovative SEO team has stayed ahead of these changes, proactively embracing and adapting to new paradigms. Learn about the team's predictions for 2025 and beyond in this blog.
06|20|24
An Early Impact Analysis of Google’s AI Overviews
Google's AI Overviews are impacting search behavior and pharma marketers must adapt their SEO strategies to survive. Read the full POV for actionable insights on navigating this significant change.
05|15|24
Reddit Rising: Increasing Visibility and Credibility for Discussions and Forums
Discover the strategic potential of Reddit, soon to be the third most visited global website, for pharma marketers. Learn how to leverage its Google partnership and exponential growth for authentic engagement and peer insights.
08|03|22
EVERSANA INTOUCH Recognized as a Finalist for Multiple SEO Industry Awards
The U.S. Search Awards have been recognizing the best and brightest in search marketing for over a decade, and that recognition is coming to EVERSANA INTOUCH’s SEO team. Recently, EVERSANA INTOUCH was named to the shortlist for three SEO awards: Best Large SEO Agency, Best Use of Search-Health, and Best Software Innovation, with the winners […]
12|09|21
Be What They Want / Be What They Need: The Overlap of SEO and Content Strategy
The most perfect content in the world is worthless when your target audience doesn’t see it. How do you make sure it’s found? Intouch experts have the answers.
11|17|21
Google’s 2021 Title Shakeup Part 1: What Pharma Marketers Should Know
Intouch's SEO team looked at the recent changes from Google and how they affect pharma brands. Read on for their key observations in part 1 of 2 posts on this important search update.
10|26|21
The E-A-T of Disease Awareness and Why Brands Need to Get It Right
Non-branded patient and HCP disease awareness websites present unique challenges when it comes to establishing expertise, authoritativeness, and trustworthiness. Learn how to give your sites a leg up.
07|22|21
What’s Happening With Google Ad Changes?
Google recently held its first Marketing Livestream in two years, showcasing the latest features for Google Ads. Here’s what pharma marketers need to know, including an update from Google just announced today.
06|08|21
Google’s Core Web Vitals Update: Is Your Brand Ready?
Find out what Intouch is doing to help clients prepare for the latest algorithm change, which could affect site ranking, plus user and page experience.