EVERSANA INTOUCH Recognized as a Finalist for Multiple SEO Industry Awards
The U.S. Search Awards have been recognizing the best and brightest in search marketing for over a decade, and that recognition is coming to EVERSANA INTOUCH’s SEO team. Recently, EVERSANA INTOUCH was named to the shortlist for three SEO awards: Best Large SEO Agency, Best Use of Search-Health, and Best Software Innovation, with the winners […]
Be What They Want / Be What They Need: The Overlap of SEO and Content Strategy
The most perfect content in the world is worthless when your target audience doesn’t see it. How do you make sure it’s found? Intouch experts have the answers.
Google’s 2021 Title Shakeup Part 1: What Pharma Marketers Should Know
Intouch's SEO team looked at the recent changes from Google and how they affect pharma brands. Read on for their key observations in part 1 of 2 posts on this important search update.
The E-A-T of Disease Awareness and Why Brands Need to Get It Right
Non-branded patient and HCP disease awareness websites present unique challenges when it comes to establishing expertise, authoritativeness, and trustworthiness. Learn how to give your sites a leg up.
What’s Happening With Google Ad Changes?
Google recently held its first Marketing Livestream in two years, showcasing the latest features for Google Ads. Here’s what pharma marketers need to know, including an update from Google just announced today.
Google’s Core Web Vitals Update: Is Your Brand Ready?
Find out what Intouch is doing to help clients prepare for the latest algorithm change, which could affect site ranking, plus user and page experience.
Voice Answers: Innovating in SEO With AnswerVox®
To date, 19M consumers have used voice search to locate health-related information. That number is expected to grow. Are voice assistants correctly representing your brands and indications? Learn how Intouch can help you find out.
Google Doubles Down on UX With Latest Algorithm Announcement
Is your brand ready for Google's algorithm update that measures user experience? Read on to learn more.
What Web Search Can Teach Pharma During the Pandemic
How will COVID-19 affect pharma, and what can pharma marketers do to stay top of mind, while also providing the help searchers need in this uncertain time? Read on to find out.
Google’s Latest Search Results Blur Paid & Organic Lines
How will pharma marketers be affected by Google's recent proposed changes to how desktop ads are identified in search results? Read on to find out.