Whitepaper Blogs


Leveraging Generative AI in Brand Planning

The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.


The Now and the Next: Advice for Pharma Marketers in the New Normal

No time to read our comprehensive whitepaper on thriving despite the challenges the pandemic has brought? John Kenny, Intouch's strategic planning guru, has the key takeaways.


The Now & The Next in Pharma Marketing

COVID-19 has forced the pharma industry to pivot, and we’ve learned a lot about ourselves and our audiences. Our latest whitepaper features new insights, practical solutions and proven tactics to implement now to evolve your commercial strategy.


Modern Marketing: A Framework for the Future

The pharmaceutical industry is rapidly evolving, and so are customer expectations. Intouch's recently released whitepaper offers a new vision for modern marketing, a look through new lenses that can bring your organization’s future into focus.


A Cookieless Future: Why All the Fuss Around Cookies?

For years, third-party tracking cookies were the backbone of the internet. Now, marketers must develop strategies to address targeting and measurement in a world without them. Read on to get creative solutions that keep messaging personalized in a cookieless world.


Future State: The New Media Landscape

The media landscape — especially TV — is morphing faster than any other time in history. In this new whitepaper from Intouch, we explore the impact of these trends on pharma marketing, as well as actions that pharma can take to better prepare themselves for this brave new world.