Blog Blogs

07|06|26

Beyond the AI Hype: Why Authentic Connection Dominated Cannes 2026

At Cannes Lions 2026, the conversation wasn't about replacing humans with AI—it was about amplifying what makes us human. Susan Perlbachs, Chief Creative Officer, explores the rise of Human Maxing and the lessons shaping the future of creativity.

06|23|26

The Omnichannel Evolution: Are You Still Using Yesterday’s Playbook? 

The landscape of healthcare marketing is shifting faster than ever, and the strategies that drove success just a few years ago are rapidly becoming obsolete.  In a recent article for PM360, Dan Gandor, EVP, Head of Omnichannel & Digital Transformation, breaks down exactly how and why the optimal omnichannel mix has evolved.

06|23|26

Navigating the New Era of Pharma Search with Google AI Overviews 

As Google AI Overviews increasingly become the front door for pharmaceutical discovery, life science brands must adapt their strategies to maintain visibility in a changing search landscape.  Josie Black, Head of SEO and GEO, explored this rapid shift to AI-powered, synthesized answers in discussion with pharmaphorum.

06|11|26

Beyond the Molecule: The New Reality of Oncology Commercialization 

As ASCO 2026 made clear, oncology has entered a “post-molecule” era, where clinical efficacy is no longer the primary differentiator, but a baseline expectation. In a new article for PharmaLive, Tim Lewis explores how success now depends on how well therapies integrate into an increasingly complex, overburdened care ecosystem.

05|21|26

Pharma’s AI Influencer Future Depends on One Question: Why Would Anyone Care? 

In a new article published on Med Ad News (Pharma Live), Chief Creative Officer Susan Perlbachs explores what recent consumer backlash to AI influencers reveals about the future of influence in healthcare. The takeaway isn’t that audiences reject AI, but that they reject anything that lacks perspective, purpose, or genuine human value.

05|19|26

Winning Together & Taking Action: Crafting Comfort for Shelter Animals 

On Wednesday, May 13, those values came to life in a hands-on, cross-office charity give-back event. Colleagues across our New York, Chicago, and Kansas City offices stepped away from their screens and came together to craft tie blankets for shelter animals. 

05|11|26

What Adobe Summit 2026 Signals for Pharma Marketing 

Adobe Summit 2026 highlighted a major shift in AI, uncovering new implications for how marketing gets done in pharma.  Our latest POV from our team that attended this year’s summit explores what this shift means and how pharma marketers can start preparing for what’s next. Readers will gain insight into:  Download the POV to learn more.

05|08|26

EVERSANA INTOUCH Names Mike Guarino CEO

EVERSANA INTOUCH has entered a new chapter with the appointment of Mike Guarino as Chief Executive Officer, an industry veteran known for driving growth, innovation and high-performing teams across some of healthcare marketing’s most influential organizations.  

04|29|26

4 Takeaways from Google Cloud’s NEXT 2026 and What’s on the Horizon for Pharma

What does the next chapter of AI‑driven transformation mean for pharma? Faruk Capan, Chief Innovation Officer, recently penned an article for pharmaphorum distilling four key takeaways from Google Cloud’s NEXT 2026 conference, highlighting how the industry is moving beyond experimentation toward accountability, integration, and trust at scale. From connected systems to stronger AI governance, the piece offers timely perspective on what pharma organizations must do next to stay competitive.  

04|22|26

Advancing Gender Equity: A Milestone for EVERSANA INTOUCH in Italy 

This past month, EVERSANA INTOUCH was represented in Milan by Francesca Filippucci, People Director, and Rosy Palladino, Director, Compliance, at a landmark conference hosted by Allianz Bank Financial Advisors and the Winning Women Institute. The event, held at the Auditorium of Torre Allianz, brought together leaders from across business, finance, and academia to explore how gender equality, inclusive culture, and digital innovation are shaping the future of organizations.