Blog Blogs

03|13|25

AI With A Human Touch: Ensuring Authenticity in AI Marketing

In this POV, Morgan Hartzell, VP, Client Services, explores several key strategies to ensure marketing remains genuine and trustworthy, while still leveraging the benefits of AI technology.

11|26|24

Ethical Considerations for AI Use in Healthcare Marketing

The healthcare marketing industry is at the forefront of a significant transformation, driven by advances in artificial intelligence (AI). Today, generative AI applications – particularly large language models (LLMs) and image-generation tools – are streamlining labor-intensive tasks such as research, documentation, content editing and concept ideation. These developments mark only the beginning of what AI can achieve in healthcare marketing. 

10|04|24

EVERSANA INTOUCH Shines at the 2024 PM360 Trailblazer Awards with Five Wins 

The 16th annual PM360 Trailblazer Awards was a night to remember for EVERSANA INTOUCH! Our team was honored at Gotham Hall in New York City, taking home five awards across several categories: 

09|30|24

Angela Tenuta on How Brands Can Transform their Content Velocity

Taking a deeper dive into our recent POV, Content Velocity: Mastering the Three Pillars of Success, Angela Tenuta, President, Agency, covers how pharmaceutical companies can master content velocity to deliver brand content with unparalleled speed, precision and reach in pharmaphorum’s most recent Deep Dive Magazine. 

08|15|24

Maximizing ROI in Medical and Disease Education Programs: A Marketing Analytics Perspective

In the ever-evolving landscape of healthcare marketing, understanding audience engagement and measuring success is paramount. In a recent PM360 Think Tank article, Iyiola Obayomi, SVP, Managing Director of Analytics, shared his expertise on mastering metrics.  Let’s explore key insights from his perspective. Audience-Centric Metrics: Historically, marketers relied on superficial metrics like likes and shares. However, […]

08|12|24

Evolving Global Medical Communications With a Digital-First Approach

In the ever-evolving landscape of medical communications, a paradigm shift toward digital-first strategies is essential. Mary Manna Anderson, Managing Director and Head of Medical Communications, and Francis Namouk, SVP, Global Strategic Development, explore this transformation in a recent PM360 article, emphasizing the need for meaningful engagement across channels. The Changing Landscape Traditional methods of communication […]

07|23|24

Breaking News: An Update on First and Third-Party Cookies – Privacy Implications on Paid Media

Google has reversed its decision to phase out third-party cookies in Chrome, opting for a new approach that emphasizes user choice and provides more control over privacy settings. Learn how this impacts paid media for your brand in the blog.

07|15|24

Next Generation Brand Planning: Fueling Brand Plan Efficiency Through Seamless Integration

Streamline annual brand planning processes, overcome complexity, and navigate data overload and cross-functional silos. Download the POV to learn how to enhance brand planning with seven operational pillars.

07|09|24

Agios Pharmaceuticals’ “Do You See It?” Campaign Featured in MM+M

MM+M recently named Agios Pharmaceuticals’ “Do You See It?” campaign as their Campaign of the Week! Read the blog to learn more about the campaign.

06|21|24

Market Access and the Inflation Reduction Act

The Inflation Reduction Act of 2022 (IRA) introduced Medicare changes that market access professionals must understand in order to adapt strategies successfully. Access the POV to learn about the implications and ways to navigate its impact.