Blog Blogs

08|15|24

Maximizing ROI in Medical and Disease Education Programs: A Marketing Analytics Perspective

In the ever-evolving landscape of healthcare marketing, understanding audience engagement and measuring success is paramount. In a recent PM360 Think Tank article, Iyiola Obayomi, SVP, Managing Director of Analytics, shared his expertise on mastering metrics.  Let’s explore key insights from his perspective. Audience-Centric Metrics: Historically, marketers relied on superficial metrics like likes and shares. However, […]

08|12|24

Evolving Global Medical Communications With a Digital-First Approach

In the ever-evolving landscape of medical communications, a paradigm shift toward digital-first strategies is essential. Mary Manna Anderson, Managing Director and Head of Medical Communications, and Francis Namouk, SVP, Global Strategic Development, explore this transformation in a recent PM360 article, emphasizing the need for meaningful engagement across channels. The Changing Landscape Traditional methods of communication […]

07|23|24

Breaking News: An Update on First and Third-Party Cookies – Privacy Implications on Paid Media

Google has reversed its decision to phase out third-party cookies in Chrome, opting for a new approach that emphasizes user choice and provides more control over privacy settings. Learn how this impacts paid media for your brand in the blog.

07|15|24

Next Generation Brand Planning: Fueling Brand Plan Efficiency Through Seamless Integration

Streamline annual brand planning processes, overcome complexity, and navigate data overload and cross-functional silos. Download the POV to learn how to enhance brand planning with seven operational pillars.

07|09|24

Agios Pharmaceuticals’ “Do You See It?” Campaign Featured in MM+M

MM+M recently named Agios Pharmaceuticals’ “Do You See It?” campaign as their Campaign of the Week! Read the blog to learn more about the campaign.

06|21|24

Market Access and the Inflation Reduction Act

The Inflation Reduction Act of 2022 (IRA) introduced Medicare changes that market access professionals must understand in order to adapt strategies successfully. Access the POV to learn about the implications and ways to navigate its impact.

06|20|24

An Early Impact Analysis of Google’s AI Overviews

Google's AI Overviews are impacting search behavior and pharma marketers must adapt their SEO strategies to survive. Read the full POV for actionable insights on navigating this significant change.

05|10|24

ICYMI: FUEL 2024. Transform Tomorrow.

In case you missed it, we've rounded up the top takeaways from our FUEL brand planning conference that pharma marketing teams should know as they navigate and prepare for brand plans.

04|22|24

Navigating the Trust Crisis

By embracing cause marketing and empathy-driven advertising, companies can differentiate themselves in a crowded marketplace while fostering genuine connections with patients and healthcare providers. Learn more in our recent blog.

04|15|24

Innovating in Pharma: Turning Challenges into Action

Innovation in pharma is not just about overcoming challenges, but turning them into action with impact. At the recent PM360 SPARK Innovation Summit, our experts shared insights about where to begin and tangible use cases across the product and patient journeys.